Effective Change Management Strategies for the Banking Sector in Tunisia
Introduction According to a McKinsey study, only 37% of change initiatives are fully successful. This statistic highlights the critical importance of effective change management in achieving organizational transformations, particularly in Tunisia’s banking sector. With the rapid evolution of technology and growing customer expectations, change management has become indispensable for banks striving to remain competitive and...
Customer Experience: Case Study on Queue and Booking Management at BTK Bank with Liberrex
Introduction In a rapidly evolving market, banks must adapt to new trends to effectively meet customer expectations while standing out from the competition. BTK Bank has thus launched a high-tech branch concept, focused on modernizing its operations with innovative solutions that emphasize customer experience.Since joining the Elloumi Group, one of Tunisia’s largest industrial and export...
The Importance of Customer Experience to Businesses: Why It Matters More Than Ever
In today’s competitive market, businesses must find ways to stand out, and one of the most impactful strategies is focusing on customer experience (CX). Customer experience is the total perception a customer has of your brand, based on every interaction they have with your company. In an era where customers have more options than ever,...
Virtual queue solutions to manage covid19 Crisis In Tunisia
The COVID-19 crisis taught us one major lesson: technology is essential for survival and adaptability in challenging times. In Tunisia and around the world, the importance of digital transformation in healthcare has been emphasized, particularly in addressing traditional queue management in hospitals, clinics, and other medical facilities. Long wait times, crowded spaces, and inefficient processes...