Effective Change Management Strategies for the Banking Sector in Tunisia
Introduction According to a McKinsey study, only 37% of change initiatives are fully successful. This statistic highlights the critical importance of effective change management in achieving organizational transformations, particularly in Tunisia’s banking sector. With the rapid evolution of technology and growing customer expectations, change management has become indispensable for banks striving to remain competitive and...
Customer Experience: Case Study on Queue and Booking Management at BTK Bank with Liberrex
Introduction In a rapidly evolving market, banks must adapt to new trends to effectively meet customer expectations while standing out from the competition. BTK Bank has thus launched a high-tech branch concept, focused on modernizing its operations with innovative solutions that emphasize customer experience.Since joining the Elloumi Group, one of Tunisia’s largest industrial and export...